Saturday, July 27, 2019
Segmentation, Targeting and Positioning(fom) Dissertation
Segmentation, Targeting and Positioning(fom) - Dissertation Example Instead by segmenting the market, the company divides its market and devises marketing strategies only to the market it is going to cater to. This saves valuable resources of a company which can be spent on CSR activities and other activations that are beneficial for the entire society. The marketing strategies are devised once a company decides which segment it is going to target, hence first step of the ladder is segmentation and second is targeting and being part of the same ladder they are equally beneficial for the society as whole. Many companies like P&G, Unilever, Reckitt and Nestle have been success stories of the fact that marketing segmentation, division and targeting is not only important for the society, but it is also very important for the company. Since company is operating in the society, the profits it earns lead to improvement in standard of living and more taxes being paid and all these changes lead to betterment of the society. (Armstrong and Kotler, 2011) Refere nces: Armstrong, Gary and Kotler, Philip 2011, Marketing: an introduction, 10th edition, Pearson Prentice Hall, USA.